We moni tor the performance of each part of a campaign, regularly measuring consumer interest, interaction, and conversions. We don’t set your campaign in motion and walk away. And your campaigns are fully connected: ads and banners match other media, are tailored for linked web content and the audience, and give them the answers they need, following them to conversion. We inform that work with research-backed keyword and consumer trend analysis and media purchasing, giving your promotion the maximum focus and exposure for your investment. We devise a strategy to meet that goal, employing all the digital and traditional tools of branding and strategic marketing we need, and create work that stands out. Together with our client, we set our goal for the work. We start with research, learning about the product, service, audience, market, and more. A consistent and integrated message is the key to reaching increasingly savvy consumers. We make sure our clients’ brand stories are consistent, whether in a PR story, Pinterest post, TV spot, or PPC ad. Because of this, it is more important than ever to develop an integrated approach as the foundation of any marketing strategy. 94% of buyers conduct online research at some point during the buying process, and more than 70% of consumers use three or more channels when researching a purchase.
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